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Decora

Our brands.
Our vision.

At DECORA S.A. we build a portfolio of brands that respond to diverse market needs combining technology design and sustainable development. Each of our brands has its own unique identity and a precisely defined target audience – from professionals and DIY consumers to OEM partners.

Professional solutions. Wide selection. Maximum durability.

ARBITON is our flagship brand created for demanding customers seeking premium solutions. It offers complete flooring systems – from SPC vinyl flooring with a mineral core through professional underlays to skirting boards and aluminum profiles.

Brand features:

  • Innovative technology (HD Mineral Core® Aculay Acoustic Layer)
  • A rich palette of patterns and textures – including herringbone and chevron
  • System installation solutions (5G 5GCross)
  • Ideal for installation with underfloor heating

Main categories:

  • SPC vinyl floors
  • Flooring underlays
  • Skirting boards and aluminum profiles
Arbiton

Smart choice. Proven solutions. The best value for money.

AFIRMAX – a brand created for broad distribution. Simple to choose. Attractively priced. Modern in design. Ideal for DIY and home improvement retail chains.  

Brand features:

  • Intuitive installation – click system
  • Modern design and durability
  • Products available in three main formats: classic plank, herringbone, chevron

Main categories:

  • SPC vinyl floors
  • Mineral Walls
  • Dedicated underlays
Afirmax

MODEE is our youngest dynamically developing brand of mineral wall decorations. It represents an innovative approach to wall finishing combining style durability and ease of installation.

Brand features:

  • Large formats: slab 1175 x 2800mm, tiles 1200 x 600 mm
  • Realistic textures – concrete stone wood
  • Modee LOCK system – fast and clean installation without adhesive or grout

Main categories:

  • Stone Essence – inspired by stone
  • Raw Concrete – a raw industrial character
  • Pure Structure – modern elegance
  • True Wood – natural wood texture
modee

Professional underlays. German precision.

EWIFOAM is our specialist brand of technical underlays originating from Germany – a center of innovation in acoustic and thermal comfort. The brand offers a wide range of underlays for laminate vinyl and wooden floors.

Brand features:

  • Production in three technologies: PUM XPS PEHD
  • Full compliance with the EN 16354 standard
  • Eco-certificates (including Blue Angel)
  • Solutions for underfloor heating and high-traffic areas

Main categories:

  • Underlays for laminate, vinyl and wooden floors

  • Polyurethane, XPS and PEHD underlays

  • Installation accessories

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ewifoam